Careers service: Careers Newsletter for Academic Staff

Employability & Enterprise

Project description

A monthly newsletter was sent to all academic staff in the School of English entitled “Careers Matters!” Features included case studies of English graduates, destination information, careers service activities, vacancy information, student quotes. This newsletter was professionally designed externally and produced by the Centre for Lifelong Learning’s Marketing Manager and is therefore of a high standard. A template was set up so that news and issues could be printed onto it. Once the initial bid period  passed and the newsletter gained a high profile within the department it became an ‘e-newsletter’ so that the momentum continues. On becoming an e-newsletter it is possible to select relevant features to send to the students themselves at appropriate times in their studies.

This is one a series of projects. You can read about them all on the main project page.

Project report

Benefits to English students

There are over 550 students studying English but fewer are engaging with the Careers Service. Because the department is so large and students can choose a variety of options it is difficult to find a time slot in the timetable for careers talks. Also students are delaying planning their careers and often waiting until after graduation to use the Careers Service either in person or by email. By getting Careers and Employability higher on the agenda within the department I hope that more students will be encouraged to use the service, both individually and for workshops and seminars and earlier in their university careers. The university is currently piloting PDP with the aim that all personal tutors will be responsible for managing this process. Keeping academic staff up to date with careers issues will enable those who are personal tutors to encourage their students to plan their careers from an early stage.

Contact details

Diane Appleton
University of Liverpool