Careers service: Media Vodcast project

Employability & Enterprise

Project Description

The Media Vodcast Project aims to make careers information on one of the most popular areas of employment for English students available and easily accessible. We will select teams of students who will then produce vodcasts on a range of media careers (producer, journalist, editor etc). The teams will be able to take on responsibility for all stages of producing the vodcasts: researching the various careers, writing scripts, interviewing and filming media professionals, editing and publishing their work both on the Careers Service and the School of Language and Literature websites. They will also be fully supported by the Careers Service and the School during this process. The launch of these new vodcasts will be tied into Careers Week, an initiative started by the Careers Service last year, which brings speakers from many different careers to the University. During a media-themed event, speakers from the media careers featured in the vodcasts will be on hand to speak to students and answer questions.

This is one a series of projects. You can read about them all on the main project page.

Benefits to English students

As at many other universities, many of our English students are interested in a career in the media. However, Careers Services know how difficult it can be for students and graduates to find a foothold in this industry. The popularity of media careers has made this an extremely competitive area and extensive work experience is often needed to find paid employment. Aberdeen students are at a particular disadvantage here as opportunities for work experience in the local area are very limited. Aberdeen is far removed from the centres of media activity such as London, Manchester and even Glasgow which makes it impossible for many of our students to access casual work in this sector and even (the all too often) unpaid work experience offered during holiday periods. Only a fraction of those telling us they are interested in journalism, television and radio manage to find work experience locally. This, combined with the tendency of many English students to start their career planning late in their degrees, means that many will not even be able to consider this type of career seriously on graduation.

This project aims to give all of our students access to more immediate and exciting information about media careers and will help them to make an informed decision about whether this type of career is right for them.

At the same time, the project will give a number of our students valuable work experience which will give them an insight into the careers on offer in the media sector and which can help them market themselves more effectively to future employers. Through producing the vodcasts, they will be involved in researching, writing, interviewing, filming, presenting and editing which will give them a taste of many of the careers on offer in the media. The project will, of course, also bring them in contact with the professionals working in these fields, an opportunity to build up contacts and pick up tips.

In what ways is your project new or innovatory

There are a number of ways in which we believe this project fulfils this criterion:

  1. Good careers information on the media sector is available, however, this is not usually produced by the students. We hope that putting students in charge will make our new vodcasts both exciting and more student-friendly than any other materials on offer while the support offered by media professionals will ensure that it portrays these careers in a realistic light. We hope that this combination will create maximum benefit for all our English students.
  2. While one of the aims of the project is to produce good careers information, it also goes beyond this by giving a number of our students the chance to experience the technology and career areas they are interested in while producing the information.
  3. Finally, the use of relatively new technology which most students are nevertheless very familiar with will ensure that the material is accessible to students in a format of their choice (directly from the website, or downloadable to MP3/4 player, iPod etc.).

Other information

This project proposal is a joint bid between the Careers Service and the School of Language and Literature and has the full support of both departments. It was also possible to keep the costings for the project low through the support of the University’s Audio-Visual Unit, the School of Education and the Centre for Learning and Teaching who will be giving technical support either at no or a very reduced cost.

Contact Details

Regina Jäschke
University of Aberdeen